.jpg)
LINCOLN — Nebraska’s pork industry remains one of the state’s quiet powerhouses — resilient, evolving and increasingly driven by a new generation of producers, according to the Nebraska Pork Producers Association’s new executive director, Seth Mitchell.
Mitchell, who took over leadership of the NPPA in April, said the state’s pork producers continue to be a vital part of the agricultural economy even as the number of individual farms has declined.
“There’s been a decline in the number of farms, but we’ve certainly not seen a decline in the number of hogs produced here in the state,” Mitchell said during the recent Nebraska Pork Expo. “That number continues to go up.”
According to Mitchell, Nebraska is home to just under 1,000 pig farms, employing more than 15,000 people statewide either directly in pork production or in related industries. Together, those operations generate an estimated $5.6 billion in annual economic activity, making pork one of Nebraska’s top agricultural contributors.
Originally from North Carolina and with experience in agriculture and livestock advocacy, Mitchell said his goal is to amplify the voices of Nebraska’s producers — large and small — while preparing the next generation of farmers for success.
“I’m honored to have been chosen to lead NPPA and advocate for an industry that provides so much value to the economy and families across the state,” he said in announcing his appointment. “Nebraska’s pork producers work hard on farms each day to ensure their economic, social, and environmental sustainability. I will strive to serve them by telling that story, representing their voices, protecting their freedom to operate, and investing in the next generation.”
NPPA President Ryan Preister said Mitchell’s energy and national connections are already benefiting Nebraska’s producers.
“Seth brings leadership and creativity to the Association,” Preister said. “His connections in the swine industry at the national level will be a great asset to Nebraska.”
Mitchell has emphasized bringing younger producers and Gen Z voices into leadership conversations. Nebraska’s pork board, he noted, is increasingly made up of younger members eager to explore technology, sustainability and new markets.
“We have a very young, energized board in Nebraska,” he told Pork Business magazine earlier this year. “Your voice needs to be heard — especially if you’re the next generation taking a seat at the table.”
As the pork industry faces ongoing pressure from shifting regulations, animalhealth issues and changing consumer expectations, Mitchell said Nebraska’s producers remain committed to innovation and community.
“Producers here are adapting, investing and continuing to grow,” he said. “They’re focused on doing things right — for their animals, their land and their neighbors.”
For more information about the Nebraska Pork Producers Association and its programs, visit nepork.org
